Work Wellbeing

Leading thriving teams in rapidly changing times

About The Author

Mark McCrindle

Award-winning social researcher Mark McCrindle BSc Psychology, MA) has an international following and is recognised as a leader in tracking emerging issues and researching social trends. An engaging public speaker attributed with naming the next generation Generation Alpha, Mark regularly appears across many television networks and other media and is an influential thought leader, TEDx speaker and principal of McCrindle Research. This advisory, communications and research company counts among its clients more than 100 of Australia's largest companies and leading international brands.

Mark's highly valued research and reports, presented through infographics, data visualisations, videos, media input, resources, and blogs, have enhanced his reputation as an expert demographer, futurist and social commentator. He is an in-demand communicator with governance experience, sitting on five boards spanning the education and not-for-profit sectors.

Along with co-authoring Work Wellbeing, Mark is the author of three books on emerging trends and social change: The ABC of XYZ: Understanding the Global Generations, Word Up: A Lexicon and Guide to Communication in the 21st Century and The Power of Good. He and his wife Ruth have five children spanning the Generation Z and Generation Alpha age groups.

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Ashley Fell

Social researcher

Ashley Fell is a social researcher, TEDx speaker and director of communications at internationally recognised company McCrindle Research. As a trends analyst and media commentator, she understands how to effectively communicate and inspire across diverse audiences. In addition to delivering keynote presentations at conferences, Ashley conducts training days for corporate and not-for-profit clients, facilitates panels across an array of industries and supervises workshops for diverse generations, covering generational change to technological disruption and key demographic transformations to social shifts.

With academic qualifications in communications, an ongoing role in managing the deployment and visualisation of national research studies and her position directing the communications strategy at McCrindle, Ashley brings robust, research-based and experienced content to her engaging presentations and consulting.

Ashley and her husband Michael are based in Sydney, Australia and enjoy reading, travelling and spending time with Ashley's Gen Alpha nieces and nephews.

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